Hi, I'm Cindy 👋🏼

I design clean, user-centred experiences for SaaS and marketplace products—grounded in insight, strong UI craft, and scalable design systems.

5+ years experience
Keys skills: AI Design workflow, Scalable systems, Usability testing, Prototyping,

PROJECTS

Clean Shopper - Learning AI-assisted Product Design

A hands on case study in designing with AI, not just using it. From setting up a Claude Code workflow and design system to shipping a working product, this project documents the full process, decisions, trade-offs, and lessons behind building a clean-label product scanner from the ground up.

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Referral platform

Aliro is an employee referral platform that helps companies turn internal networks into quality hires. I joined as the first designer, partnering with the US founders and the Belfast engineering team to improve the product end-to-end—from identifying key UX issues to delivering clearer, more consistent UI.

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Employee referral app

Aliro is an employee referral platform built by a US startup. In this case study, I’ll walk through the employee experience and how we simplified the referral flow to make it faster and easier for employees to submit quality referrals.

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Smart Invest

At Irish Life, I helped shape Smart Invest—an MVP investment app launched in July 2021 for the Irish market. Using monthly user testing, we identified friction points and iterated the UX/UI to make investing feel clearer and more approachable.

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Scalable design

Systems design and skill-building—setting up Figma foundations (variables, tokens, and reusable components) to support scalability and enable faster, clearer developer handovers.

View foundations setup

Voice of health

While at Irish life I worked on a project exploring voice technology to see if we could help our customers when they want more information about their health insurance plan.

See the research